Catherine Haynes Bauer joined Waco Foundation in 2014 to coordinate and grow the LeadershipPlenty® Institute. She brings more than 14 years of marketing and advertising experience to the organization. Prior to relocating to Waco, Texas, Catherine was the assistant vice president of marketing and public relations at Bank of Texas and managed their corporate contributions. Catherine began her career with Andersen Consulting (now Accenture) as an intern while attending Southern Methodist University in Dallas. She left Accenture to pursue an opportunity in her degree field with GSD&M Advertising in Austin, Texas and has since marketed multiple national and regional brands such as Pennzoil, Lennox Industries, Frost Bank, Nationwide Insurance, Bank of Texas, N.A. and Total Trauma Care on both the agency and client sides. She is a member of the Junior League of Waco and serves on the boards of Communities in Schools and Cultural Arts of Waco. Catherine devotes much of her time to charitable organizations such as Avance-Waco, the Community Visioning Project’s biennial Celebration Expo, the Waco Cattle Baron’s Ball, the Heart of Texas Chapter of the American Red Cross, the Baylor Piper Center for Family Studies and Child Development and Texas Scottish Rite Hospital for Children in Dallas, among others.
Catherine received a Bachelor of Arts degree in Marketing with honors in the liberal arts from Southern Methodist University in Dallas. She speaks French, Spanish and very limited Japanese.
Catherine joined Waco Foundation out of a desire to do work that is meaningful and because she believes strongly in the mission of the LeadershipPlenty® Institute.